By Photo by Mat Honan adjusted change happens slowly. It took years before we found that Microsoft was a tech industry, upending that until the 1990s IBM dominated. However, if you blinked you this from the 1980s, even the mainframe era was the end of her. Then Google changed the game for Microsoft (client) in the 2000s, though it has lost some of its desktop dominance of the broadband-enabled web – but as with IBM, this shift started earlier, back in the 1990s. Now it could happen again. Just as everyone thinks Google is unstoppable is Facebook. Over time, we may soon witness another layer as the Internet evolved from a purpose-driven medium where you need it to say what you want in which content and ads that you specify, through the lens of your friends and their digital tracks. However, if the desktop was the battleground in the 1990s and the Web was in the 2000s is so mobile, and the battle for supremacy will lead the next day. To consider data from these three points, all fresh … According to Mary Meeker, and more people are reported to connect to the Internet through mobile devices than PCs in five years, Forrester that 17% of U.S. consumers have smartphones. (Themeans that 83%. says) And Pew, that 55% of Americans connect wirelessly connected (and therefore not 45%) And that's just in the U.S.. Combine these three trends at the global level and it is clear that mobile is the future. Mobile is a far, far larger market than mainframes, personal computers or the Internet. There is a lot and have lots of winners in hardware, software and services. So I think Facebook can not sit on the sidelines more. They are in every device, but they eventually try to start their own hardware. Consider this: Facebook is competing with Google for time, attention and advertising revenue. Google clearly seriously phones. And Apple's mobile ad-buying company. Facebook can not only rely solely on others to carry their application if they know what increasingly want to be a market for mobile content and ads. You want to have a deeper relationship with users. Deeper relationships mean more data and more data means more moolah. Facebook lightly, the brand has to start their own phone number (most likely with a partner to marry at first), and in your contacts, photos, videos and events in a way that Google can not match because they are more social. Facebook receives connections and how to use the data to make better your life.Scoble talks about Google's Reef. Sure it's great. But in many ways it is the Facebook reef that could be far greater. How big? Consider these statistics. A lot of people do not know, Picasa from Picasso. But Facebook is looking more than 2.5 billion photos uploaded to the website per month. Many people do not know, Yelp (a rumor that Google's acquisition) of Yodels, but Facebook has 700,000 local businesses, these are only a click away 350M people – oh yeah, that an average of 130 friends on the site and spend hours there, often of mobile phones. See the pattern? All these experiences are mobile: your friends, your events, your photos, and local businesses. They are made for mobile phones. Mark my words. Facebook is launching a mobile phone. But this is not a zero sum game. There are lots of winners. | »