A year ago, we have the ReadWriteWeb guide to community management with the knowledge that "community manager would" become an increasingly popular profession. Since then, the operating rights of the attitude of your customers become more demanding. According to a report, con test s are becoming increasingly popular. Took ReadWriteWeb Strutta CEO Ben Pickering, to find out what companies to become more involved by their con-test s. Do sponsor Like Wildfire Apps and Meme Labs Strutta generate may be able to collect your user-generated content and gives them an experience into a seamless network con-test. Users can upload videos and photos, vote on other con-test and the content of their messages to Twitter and Facebook friends. While the site has helped make includin the success of campaigns for high g of the Crate and Barrel Ultimate Wedding con-test, the UN Development Program's photo competition and operation of gratitude, was not every con-test successfully. Pickering offers some great advice for your efforts are certainly not go unrewarded. 1. Set Goals: Con-test result s are a great way for users to obtain customer feedback, and drive traffic to your website. Nevertheless, it is important to be realistic about your expectations and specific goals. Some of the factors you can consider in order to measure success are worthy of media, e-mail opt-ins, the involvement in social networks, monthly traffic and in some cases, direct revenue. 2. Be relevant: it would be foolish to con a car to test for a community of cyclists, or a meatloaf recipe con-test for creating a community of vegetarians too. One of the most successful con Pickering test s Adorama's Picture Perfect Con = 33 "target =" _blank "> test. The con-test invited community members to present the object of their passion – photography. Pickering also suggests the barrier to entry, it became clear how participants had reduced several ways to submit their work via an iPhone App. 3. Give Them Incentives: In addition to the prices proposed, Pickering, that community managers to keep in mind the importance of recognition. With the opening of your con-test for the public vote, will the users of public recognition and the community will see more and develop more actively in the competition. Moreover, because Pickering Service provides integration with Twitter and Facebook, an open competition to encourage participation from those outside the community. 4. Offer help: Pickering pointed out that video-con test s may need some support. It suggests that community managers to set up a blog,o.ca / wp-content / plugins / wp-affiliate-pro.php? id = 21 "onmouseover =" top.window.status = 'http://www.Twitter.com'; return true "onmouseout =" top. help window.status =''; return true "target =" _blank "> Twitter account and Facebook group to answer questions and walk users through the process. were expected in the case of New Zealand's Your Big Break Con-test participants to submit a script and a short movie. Tourism New Zealand is setting up a Facebook group to discuss the con-test and by the time that was willing to start, too, hundreds of filmmakers willing to discuss their data upload.